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Homepage for SF0, an ARG explicitly dedicated to getting people to explore their environments and interact in ways they otherwise might not. Curious to see if recent Metafilter attention will bring in a wave of new players.
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More on "Trajects pendant un an d'une jeune fille du XVIe arrondissement", the map of Paris from the perspective of a young university student
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2006 CNet article on SF0 – "they wanted to do something that would get players out and about discovering things they've never seen or done in the city, while still maintaining their independence."
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2006 SFweekly article about SF0 including interviews with the founders, background on an earlier (failed) Chicago-based ARG.
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McGonigal's TED talk offers the challenge of shifting the energy and creativity spent by gamers on solving the problems in the imaginary world of World of Warcraft into solving realworld problems, the motivation behind her games focused on coping with peak oil and teaching social entrepreneurship (Evoke).